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Discussion Question 4

Discussion Question 4

Q Please choose any hospitality brand you are familiar with, for example, Walt Disney World Resort, Holiday Inn, Burger King, or Dunkin Donuts. Then, please explain some of the segments in its overall market (if you select Burger King, it would be a restaurant market; or if you select Holiday Inn, it would be a hotel market), and how it differentiates itself from its competitors to position itself in the market (please refer to the steps in segmentation, targeting, and positioning on the slide #17).

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Burger King is a brand which I regularly visit and consume its products and services. The market operated in by this organization is the restaurant market (Eyada & Milla, 2020). The global presence of this organization can be observed from its operations in approximately 100 countries (Eyada & Milla, 2020). There are plans for this organization to enhance its global outreach by ensuring that there is market-entry into more countries (Eyada & Milla, 2020). There are also approximately 14000 locations in which the organization operates (Eyada & Milla, 2020).